Saferoad
About
Us
IoT enabled mobility intelligence
and full stack telematics management platform
Saferoad
About
Us
IoT enabled mobility intelligence
and full stack telematics management platform
Our story
About saferoad
We are an IoT enabled mobility intelligence provider, pioneering the Saudi market and leading the industry as the first & only Saudi full stack telematics solutions provider with in-house hardware and software.
Saferoad was founded with a clear mission: to save lives. Since its inception in 2009, this guiding principle has shaped our journey and growth. Today, Saferoad stands as a leading player in the IoT and telematics industry, serving over 1,300 corporate clients and managing more than 500,000 connected devices and sensors. Our work is dedicated to developing innovative solutions and products that improve lives, enhance safety, and help lay the groundwork for the smart cities of tomorrow.
Saferoad was envision by Mohannad Al Haj as a company that saves lives. Guided by this principle, Mohannad has led Saferoad since its establishment in 2009 until the present time. Starting from a small warehouse in Khobar, Saferoad now is a major IoT and telematics player in the market, with over 1000 corporate clients and 200k+ connected devices and sensors. Our efforts have been focused on the creation of solutions and products that improves the lives of people, enhances safety and builds the foundation of future cities.
Saferoad is an innovation powerhouse with a team of 100+ hardworking individuals who work on catering solutions for clients and providing customized services, sustainable models and profitable business decisions.
Quick Facts
Saferoad at a glance
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Years in the market
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Hardware products
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Employees
900
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Clients
Our History
Milestones
2009
- Establishment of Saferoad
- Basic hardware development with limited location tracking using online web application
2010-2012
- Development of new hardware
- HW/SW approval for Truck haulers in Saudi Aramco
- Development of DMD Solution with Aramco
2013
- Development of new smart devices
- Safety tracking device developed to meet Aramco’s expectations
- Analyzing driving behaviors and sending alarms
2014
- Development of Astrolabe Series
2015-2016
- Big Data Processing: initiation of BI analysis for the big data, which helped clients increase fleet safety
- Launch of a new Analysis Tool (DAT): in-house designed new tool called Driver Analytical Tool – DAT, to be able to study driving behavior and use it to decrease accidents.
2017
- Launch of new Astrolabe device
- Launch of OBDII with the ability to process huge amounts of data from a vehicle which increases the benefit and application of the existing big data.
2018-2019
- Development of a machine learning engine that empowers news services and applications such as UBI and preventive maintenance
2020-2022
- Development of Saferoad IoT hub platform that enables new MAAS services and integration with a wide range of 3rd party apps
2023
- Development of Saferoad IoT hub platform that enables new MAAS services and integration with a wide range of 3rd party apps
Awards
Over the years, we have been recognized and awarded by regional and international institutions and organizations. We are proud of what we achieved and continue to work hard and aim high.
Recognized as one of the 50 top growth companies (2015)
Best use of technology to improve traffic safety
Ranked 4th of 100 entrepreneur companies that are shaping Saudi Arabia’s future (2015)
One of the top 100 start-up companies in the Arab world that contribute to the formation of the fourth industrial wealth
Ranked 4th of 100 entrepreneur companies that are shaping Saudi Arabia’s future (2015)
Certifications
